Simple, Transparent Pricing
Founding lifetime licenses: one payment, unlimited contacts, all future updates. No per-contact fees, no per-email charges, no renewals.
One-Time Payment No recurring fees
Unlimited Contacts Grow without limits
All Future Updates Included forever
30-Day Guarantee Risk-free trial
Free
$0
/ forever
Unlimited sites | free on WordPress.org
no license key needed
THE COMPLETE CRM CORE
Pro
$79
/ lifetime
1 site | one-time payment, yours forever
+ applicable taxes
EVERYTHING YOU NEED TO GROW
AI
$199
/ lifetime
10 sites | one-time payment, yours forever
+ applicable taxes
EVERYTHING IN PRO, PLUS
Agency
$399
/ lifetime
Unlimited sites | one-time payment, yours forever
+ applicable taxes
EVERYTHING IN AI, PLUS
All plans include unlimited contacts and lifetime updates.
| Compare Plans | Free | Pro | AI | Agency |
|---|---|---|---|---|
| Site Licenses | Unlimited | 1 | 10 | Unlimited |
| All future updates & support |  | | | |
| Unlimited contacts, lists & tags | | | | |
| Unlimited campaigns & automations | | | | |
| Gutenberg email builder | | | | |
| Drag-and-drop visual builder | — | | | |
| PHP Mail & any SMTP server | | | | |
| Pro SMTP (SES, SendGrid, Mailgun, Postmark, Brevo) | — | | | |
| A/B testing & advanced reports | — | | | |
| REST API + webhooks | — | | | |
| WooCommerce pack | — | | | |
| Lead-capture & spam protection | | | | |
| Automation triggers + actions | 13 + 9 | 71 + 20 | 71 + 21 | 71 + 21 |
| AI Action (write, score, summarize) | — | — | | |
| Bring your own AI key | — | — | | |
| AI-personalized automations | — | — | | |
| White-label rebranding | — | — | — | |
| Team management (roles & permissions) | — | — | — | |
| Priority support | — | — | — | |
30-DAY
MONEY-BACK
GUARANTEE
30-Day Money-Back Guarantee
Try PrimoCRM risk-free for 30 days. If it doesn’t help you build smarter customer relationships and grow your business, let us know and we’ll refund your payment in full, no questions asked.
No Questions Asked
We make refunds simple and hassle-free.
Full Refund
Get 100% of your money back within 30 days.
Your Success Matters
We’re here to help you succeed, or refund you.
QUESTIONS
Answers Before You
Get Started
Everything you need to know before making the
switch, with no surprises.
Will switching break my existing email deliverability?
We provide comprehensive guides and support to ensure a smooth transition with minimal to zero impact on your sender reputation.
Do I need coding knowledge to build automations?
No. The visual builder is drag-and-drop. Code is only needed if you want to extend it via the REST API.
What exactly does “lifetime” include?
One payment, forever: the plugin, every future update, and support on your licensed sites. No renewals, no surprise invoices. And your data always lives in your own WordPress database. It’s yours either way.
Can I migrate from FluentCRM or another CRM?
Yes. A guided importer brings your contacts, lists, tags, custom fields and notes across from FluentCRM, SureContact or a CSV export, with rollback support if something looks off.
Ready to Build Smarter Customer
Relationships?
Start using PrimoCRM today and automate your marketing, manage contacts,
and grow your business, all from WordPress.