A FluentCRM Alternative with a One-Time Price

PrimoCRM works the way FluentCRM does: a CRM and email marketing plugin that runs inside WordPress, keeps your contacts in your own database and never charges per contact. The difference is how you pay. PrimoCRM Pro is one payment with lifetime updates, and moving your list across is a single import you can undo.

At a Glance

FluentCRM vs PrimoCRM

Both are self-hosted WordPress plugins with a free version on WordPress.org. FluentCRM prices are the list prices on fluentcrm.com/pricing in October 2026; check there for current offers.

Compare	FluentCRM	PrimoCRM
Free version on WordPress.org	Yes	Yes
Contacts live in your WordPress database	Yes	Yes
What sets the price	Number of sites	Number of sites
How Pro is billed	Yearly license	One-time payment
Pro for one site	$129 per year	$79 once
Pro for many sites	$499 per year (50 sites)	$399 once (unlimited sites)
Updates and support after year one	Renew the license	Included
Email sending	Your own SMTP or email provider	Your own SMTP or email provider
Import your FluentCRM data	–	Built in, with Undo

Switching

Move Your List in One Import

Install PrimoCRM on the same site as FluentCRM, then open Settings and Migration. PrimoCRM reads your FluentCRM data directly, with no CSV export in between, and FluentCRM keeps running until you are ready.

Contacts come across with their details and status
Lists and tags are recreated and reattached
Custom fields are registered and their values copied
Contact notes come along too
Undo the whole migration if something looks off
Run it again later without duplicating anyone

Free Plugin

A Complete CRM Before You Pay

The free plugin has no contact caps, no locked screens and no trial period. Pro adds features on top; it never unlocks limits on what you already have.

Unlimited contacts, lists, tags and custom fields
Campaigns designed in the WordPress block editor
Multi-email drip sequences
A drag-and-drop automation builder with If/Else branches
Opt-in forms with double opt-in and spam protection
Open and click tracking on every campaign
A background send queue that respects your provider’s limits
One-click unsubscribe headers on every marketing email

QUESTIONS

Switching from
FluentCRM

What moves across, what you set up again,
and what stays the same.

Do my campaigns and automations move across too?

No. The migration brings your audience: contacts, lists, tags, custom fields and notes. Campaigns, sequences, automations and email templates are set up again in PrimoCRM, so plan an afternoon for your main flows.

Can I try PrimoCRM without turning FluentCRM off?

Yes. Both plugins run side by side, and the migration only reads from FluentCRM. Import, look around, and switch your forms and automations over when you are happy.

Will switching affect my email deliverability?

Your sending stays the same. Like FluentCRM, PrimoCRM sends through your own SMTP server or email provider, so your domain authentication and sender reputation carry over. Unsubscribed and bounced contacts keep their status in the import.

What does the one-time price include?

The Pro add-on, every future update and support on your licensed sites, with no renewals. The free plugin stays free whether or not you buy Pro.

Try It Next to FluentCRM, Free

Install the free plugin from WordPress.org, import your FluentCRM data, and decide with your own list in front of you. Pro is there when you want it, for one payment.

Download Free

See Pricing

Self-hosted: your data never leaves your server
No per-contact or per-email sending fees
30-day money-back guarantee on Pro
FluentCRM import with Undo